What Your Logo Designer Needs to Know About You
How to get the design custom logo you want
Logo designers are not mind readers. You wouldn't think that would have to be stated outright, but it does. Far too often professional logo designers encounter clients who want them to design custom logo but give them little more than a business name to work with. Logo designers need more information to design custom logo instead of settling for a generic one.
To prevent you from being one of those clients stuck with a blah logo (through negligence, ignorance, or naivete'), we offer the following clues to what logo designers need to know about you in order to get the design custom logo you want.
To help your logo designers come up with the perfect design custom logo for your business, provide them with the following information:
- The story behind your business; how it came into being
- How you chose your business name; what it means
- A detailed list of all the products and services that you provide
- The names and URLs of your competition
- What you believe makes your business stand out from this competition
- Your clients/customers: who your current clients/customers are and who are your ideal ones are
- Your goals and objectives as they pertain to your clients/customers; what problems are you looking to solve; what circumstances are you looking to create for them
- The benefits your business provides these clients/customers; the end result they receive from your products and services
Furthermore, another more subjective bundle of information logo designers can put to great use in coming up with your design custom logo is about the emotions your business aims to evoke. What character does your business wish to convey? Think of it like many top logo designers do - ask yourself, if your design custom logo were a person, what kind of personality would he have? What would her dearest friends and family say about her?
If your company already has certain design elements of its own in place already - such as a color scheme - then that is crucial data to provide your logo designers with, in order to enable them to deliver a design custom logo that blends seamlessly with your existing corporate brand imaging.
All of this arms your logo designers with the materials they need to put their own tools to the test of coming up with your perfect design custom logo.
On a side, but related, note: one way to help choose which logo designers you want to design custom logos is to ask them what information they request from you in order to their job. The lengthier and more comprehensive the litany of information they request from you, the more quality a result you can expect in the design custom logo they come up with for you. Give your logo designers an idea of your tastes and preferences. Show them a few sample design custom logos from other companies (regardless of industry) that you particularly like. Be sure to tell your logo designers why you like those particular design custom logos and what exactly it is about them that you like.
If your company already has certain design elements of its own in place already - such as a color scheme - then that is crucial data to provide your logo designers with, in order to enable them to deliver a design custom logo that blends seamlessly with your existing corporate brand imaging.
All of this arms your logo designers with the materials they need to put their own tools to the test of coming up with your perfect design custom logo.
On a side, but related, note: one way to help choose which logo designers you want to design custom logos is to ask them what information they request from you in order to their job. The lengthier and more comprehensive the litany of information they request from you, the more quality a result you can expect in the design custom logo they come up with for you.
View our list of the best online marketing tools